We are proud to present
CASES
- SAS - Travel Policy Generator
- SAS Economy Extra - The story of Christian
- Sparbank – The Pension Check
- ATP – An unsolicited application
- ATP - Close-up on your life
- Relationshuset - Give Your Hand
- Amnesty Int'l - Welcoming dialogue
- Basisbank - Basis check
- Bonnier Publications - Welcoming dialogue
- Bonnier Publications - Win back
- BuildDesk - Launch
- Codan and DaneAge - A pause for thought
- Elsparefonden - Recommend the A-pump
- Fujitsu Siemens Computers - Build bridges dialogue
- GN ReSound - The ReSound experience
- KILROY travels - Online cross sales
- Q8 - The great oil auction
- SAS/Save the Children - Collection campaign
- SAS Snowflake - Give your dream trip wings
- Skandia Pensionscoach - pensionscoach.dk
- Janssen-Cilag: New knowledge of migraine treatment
- Hasselblad Anniversary Campaign
- Oticon – TEGO and the Hearwell family
- SAS EuroBonus – Automated up- and downgrading email
- SAS upgrade campaign – From Economy to Economy Flex
- Statoil ”Dirt crusher” – Lead generating activity
- Statoil ”U-turn” – Win back activity
- Coloplast – Share Your Care
- Deloitte – Lead generating
- Janssen-Cilag – ”The Pain Dialogue”
- Citrix - "Trivial Pursuit"
- Song Networks - Dialogue with potential customers
- Postbanken - A sales training program via email and voice response
- Weibulls - An introduction to the Danish market
- Song Networks - Customer dialogue and service concept
- Postbanken - Dialogue with employees who have customer contact
- Postbanken - Self-service gives loyalty
- Song Networks - Lead generating
Song Networks - Dialogue with potential customers
Lead dialogue
2002 was a tough year for many suppliers of data- and telecommunications fiber. The market was filled with overbids, bankruptcies, general panic and a fall in lead-generating activities. Song Networks was no exception.
Gekko suggested that Song Networks take advantage of the situation. The idea was to enter into a dialogue with potential customer in order to develop and position Song Networks as a professional supplier.
Solution
Leads were invited to participate in the development of Song Networks to position Song Networks as a credible and strong alternative.
Results
- Over 40% of potential IT managers responded to the survey
- Song Networks booked meeting with 50% of those who had participated in the dialogue
- 5 new companies initiated contact themselves to become customers
- Payback period: 1 month
- Expected result after completion of sales follow-up: 20 x the investment