Learn more about your customers

Learn more about your customers – why are they with you?
We can have different reasons for being a company’s customer or an organization’s member. With our strategy and technology, you can learn more about your customers, use your newly attained knowledge to stimulate each individual’s buying motives and make the resulting contact relevant.

Finding the road to knowledge is difficult but worthwhile
Knowledge can come from existing data, surveys, competitions, tests, etc. We find the form that best encourages the target group to contribute the knowledge you need. Finding every individual customer’s situation, needs and expectations is a good starting point from which our operational segmenting can determine parameters such as readiness.

Pensionscoach.dk gives Skandia knowledge about readiness to buy
Skandia’s Pensionscoach makes it easier for customers to choose the right pension plan and gives Skandia knowledge about customers’ readiness to buy different pension products. Read case