Four of our campaigns have qualified for this year’s DMA International Echo Awards – two of the campaigns have been carried out in cooperation with the agency Gekko. This was the outstanding result, when it was unveiled which campaigns that had gotten through to the final.
It means that these four campaigns are among the quarter of all submitted campaigns that still have the chance of winning. And not least, the result is great when it turns out that our contributions to the final account for the majority of campaigns from Danish agencies, which the judges determined to be worthy of entering the main competition.
Two of our SAS campaigns got through the eye of a needle: ‘The travel policy generator’ and ‘Economy Extra – the story of Christian’ as well as ‘The pension check’ - our success campaign for Sparbank. And we were even more delighted when we found out that our own Christmas campaign ‘Give us your hand’ apparently brought a smile to the faces of the judges.
Which campaigns that will win an Echo Award in the end, is revealed at a major show in the greatest show town of all: Las Vegas. It goes down October 14.
The campaigns ‘The Travel policy generator’ and ‘The story of Christian’ have been carried out in cooperation with Gekko. .