Once again, a SAS campaign generated precious metal

While the rest of Denmark went on autumn holidays, Relationshuset packed a suitcase with four nominations and flew to this year’s DMA Echo Awards in Las Vegas. The big show went down in style at the posh Bellagio hotel, where this year’s host Jay Leno honoured the smartest in the business in a tour de force in Direct Marketing. Of the six Danish nominations, it was Relationshuset and Gekko who hit the big jackpot with a silver award for the SAS campaign ‘The Travel Policy Generator’, which earlier this year also took the price for the overall best campaign at the Danish DM awards.

With professional competence and deep insight, the campaign creates dialogue between ’flyers’ and ’buyers’ and puts travel policy on the business agenda.

Read more about ‘The Travel Policy Generator' here

Relationshuset and Gekko thanks and congratulate SAS for a challenging and inspiring collaboration.