To have or not to have a travel policy

Our campaign "The Travel Policy Generator" was untraditional and achieved sensational results. It's also been nominated for an award at DM-Dagen 2008. The campaign may appear a bit complex, but both purpose and message are in fact simple - and it works!

You can see for yourself in the film we have produced. It goes through the campaign, shows how we created a dialogue and valuable relations and lasts less than 3 minutes. Enjoy...